
New brand for C3 marketing, a small firm we work with from time to time. The swirls that look like brushstrokes are actually taillight trails from a car photographed late at night. The resulting mark was reversed and colors applied.
(Website and collateral design are forthcoming.)
05.19.10 - 01.27PM |
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Percent signs that work.
A. Made by myself - stroke font.
1. Bank gothic. Love the way the divider stroke is mitered to parallel the baseline.
2. Helvetica Neu Extended Ultra Light. Sadly, the only Helvetica percent sign that I will use. The others just don’t harmonize with the other characters. However, this one works well as a substitute for many weak percent signs.
3. Klavika. A newer sans-serif font with just a touch of character. This font has been very nice to work with. The percent sign is perfect, as expected.
4. Ripe. Great condensed ampersand with subtle tilting on the terminals. Free Download.
5. Avenir Next. Great retail design typeface. All weights thumbs up.
12.11.09 - 12.55PM |
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