Designer | Creative Technologist | Visual Strategist
Professional Summary
Multi-disciplinary designer with over two decades of experience spanning brand identity, digital illustration, 3D modeling, copywriting, and production strategy. With a foundation in retail typography and a mind for systems-thinking, I specialize in building visuals that clarify, convert, and captivate - even in resource-constrained environments.
I thrive at the intersection of design and technology, where I experiment with tools, reimagine workflows, and lead by example. My goal is always the same: leverage design to create maximum impact with elegant, scalable solutions – and always try to do something new and unexpected.
Core Competencies
Creative Direction & Visual Strategy
Typography & Brand Systems
3D Visualization & Illustration
Copywriting & Impact Message Crafting
Workflow Automation & Documentation
Data-driven Content Design
Web & Digital Asset Production
Cross-functional Collaboration & Mentorship
Team Education & Process Refinement
Professional Experience
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Rich Content + Special Projects
December 2019 – Present
Designed rich product visuals using 2D and 3D illustration to communicate complex features with clarity and impact.
Partnered with data science teams to analyze customer behavior and identify content opportunities based on real user needs.
Created internal documentation and visual guides for atypical workflows, enabling team-wide adoption of efficient practices.
Developed training materials to help designers work effectively with 3D assets, avoiding full 3D software ramp-ups.
Led special projects requiring stylized, surreal, or photorealistic 3D illustration - extending the brand’s creative range.
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Full Service Brand Development for Small Business
2006 – Present
Provide full-service creative support to credit unions and small businesses across print, digital, and web.
Develop marketing campaigns, websites, brand identities, and social content, as a solo remote designer.
Support multiple clients simultaneously with high-level service and consistent delivery across hundreds of campaigns. (2006-2019)
*Since 2019, I’ve kept my consulting work at a minimum, due to being full time with Home Depot.
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Adobe Systems - REMOTE
Feb 2017 – Mid 2017
For reasons I’m not entirely clear on, I was invited to participate in the private alpha for Adobe Project Felix, a new app aimed at bridging 2D design and 3D rendering workflows. That product would eventually be revealed as Adobe Dimension - a key tool in my creative workflows today.
At the time, I had only used 3D tools like SketchUp for practical workshop modeling. Rendering or integrating 3D into design workflows hadn’t yet crossed my mind, until I saw the early promise of Project Felix. When asked about how I might use Dimension, I emphasized that 3D could soon play a larger role in branding and identity, as logos and brand assets moved beyond static vectors into interactive and spatial formats. (At the time, the only new-ish format I knew of was SVG, and now we have three.js and Spline!)
My first walkthrough was with Jeannette Mathews, then Product Manager for Project Felix. That session changed everything for me. It was the beginning of a transition into 3D that would ultimately reshape how I approach visual communication and storytelling. I’ve continued to use Adobe Dimension since its launch, expanded to other 3D-related apps and have trained others on how to work in Dimension - always keeping that original excitement in mind.
Participating in Project Felix gave me a sense of where design was going. I’m grateful I had the opportunity to be a part of that, because it changed the way I think about design in a fundamental way.
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Sam’s Club + Walmart accounts
Oct 2016 – Dec 2016
Worked on catalog and social media visuals within complex Adobe CC documents in a tightly managed deployment system.
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Dollar General, Bed Bath & Beyond, BuyBuy Baby accounts
Aug 2014 – Oct 2014
Created digital marketing content across retailer websites and social platforms, maintaining consistent visual language.
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Bloomingdale’s Account
Mar 2005 – Mar 2006
Designed high-end home goods catalogs with editorial and conceptual direction.
Built physical prototypes of design concepts and collaborated closely with photography and styling teams.
Completed 6 catalogs during this time.
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Bloomingdale’s Account
Nov 2004 – Feb 2005
Led production and layout teams through a system migration from QuarkXPress to InDesign.
Delivered typographic systems and page designs for premium print catalogs with tight deadlines and evolving feedback.
Contributed to over 20 catalogs during this time period, as well as some creative on other accounts including Home Depot, OFUSA and Mikasa.
Education
Associate of Arts – Graphic Design
The Art Institute of Atlanta
Focus on typography, history of visual communication. Gained in-depth technical knowledge from the best school for pre-digital and digital production practices, which still inform my process today.
Tools & Proficiencies
Mastery (7–25+ years):
Photoshop, Illustrator, InDesign, SketchUp, Adobe Dimension
High Proficiency (3–5+ years):
Blender, Cinema 4D, Plasticity, Figma, Excel, Capture One, Adobe XD
Learning (1-2 years):
Adobe Premier, After Effects, VS Code
Peripheral Tools & Platforms:
ChatGPT, MidJourney, Squarespace, SharePoint, Adobe Stock, MonoType Fonts, Shutterstock
Technical Skills:
Layout Design, 3D Illustration, Vector Illustration, Advanced Post Production Image Processing, CSS, HTML, PrePress/CMYK, Specialty Printing, Design for Screen Printing, Design for Vinyl Cutting, Vinyl Plotter, Vehicle Graphics Design, Vehicle Graphics Application, and more.
Notable Personal Projects & Cross-Pollinated Skills
Tool Experimentation & Documentation: Regularly explore alternative uses of design software. Document and share workflows for cross-team adoption, and in the wild.
Alpha Tester – Adobe Project Felix (predecessor to Adobe Dimension): Invited to join Adobe’s early testing group in 2017; have since championed its use for retail-ready 3D workflows, as well as all kinds of unexpected use cases.
3D Modeling for Home Renovation: Self-taught in electrical, plumbing, HVAC, and interior systems. Use SketchUp and other 3D tools to plan and execute personal home design projects.
Asian Culinary Instinct: Passionate home chef influenced by East and Southeast Asian techniques I’ve learned over the years from friends and family since I started regularly cooking in the late 90s.
Avid Science Fiction Reader: Interested in stories that reveal potential futures, from post-scarcity to dystopian. I have read some kind of science fiction on a daily basis for over a decade now. My favorite writers are Haruki Murakami, Iain Banks, and Martha Wells. I especially love stories where human characters have to live, argue and try to get along with difficult AI-based personas.
Serigraph Process Inventor: For years I have been working on a way to bring together unrelated technologies from today, with the unparalleled edge quality of fine screen printing. My goal is to print with unusual mediums on large substrates, at a very high resolution, and I have already proven this process to work at the scale of 22x30 inches. All the skills I’ve acquired over the years contribute to this effort, and one day I hope to scale it up with a small but high tech operation and use it to create a new art.